Power of Goal Setting Using ‘Range Goals’

Like me, I bet you’ve often been told that if you want to achieve success, you need to have specific goals. The more specific the better right? How many times have you heard that without SMART goals you lack focus and direction! Also like me, how often have you have you felt a felt a bit depressed and disappointed when you didn’t quite reach your target, even if you have worked hard and done a good job.

SMART goals may be a great way to keep track of progress and set you up for success by making goals specific, measurable, achievable, realistic, and timely. The SMART method might help push you further, gives you a sense of direction, and helps you organise & reach your goals.

But… not always.

In this blog I want to throw a spanner in the works when it comes to goal setting and the traditional “SMART” goal setting ways. I will show you why setting a forward-looking “range goal” is a smarter alternative to the traditional SMART goals. We will look at what a “range goal” is, how range goals are better for your mindset and motivation, why they are more likely to help you on your road to success plus how you can adopt ‘range goals’ professionally and personally. And don’t worry, I will share some practical tips and tools to help set them and implement them.

Tips & Tools to Apply 'Range' Goals


Set Your Range Goals


Write Your Goals Down


Regularly Review Your Goals

Set Your Range Goals

Write Your Goals Down

Regularly Review Your Goals

SMART Goals Don’t Work

When it comes to setting goals, we all get taught the traditional way of using the SMART model. The first-known use of the term SMART occurs in the November 1981 issue of Management Review by George T. Doran. However, SMART criteria are more commonly associated with Peter Drucker’s management by objectives concept. SMART is all about setting goals that are specific, measurable, achievable, realistic, and timely. The principal advantage of SMART objectives is that they are easier to understand and to know when they have been achieved.

However, you’ll know from my Why SMART goals are stupid blog that I don’t think SMART goals are the most useful way to set goals in this life-by-design age. We might get told all the time to set SMART goals, but they do simply do not work. After all, if they did then we would all be setting SMART goals and smashing every single one of them!

One of my bug bears with SMART is that they are difficult to implement and often you don’t feel you have achieved them. This is especially true if you’re like me and are a bit of a perfectionist or a very all-or-nothing sort of person. The problem with having a specific goal is that when you don’t reach your target you will beat yourself up, even if you have done a good job.

For example, let’s say you’ve set yourself a target of saving £100 a month for year, but you fall shy of reaching the full target and you end up saving £1100 in a 12-months time. I’d say that this is still extremely good and you are only a smidgen away off your target. However, that ‘all or nothing’ perfectionist mindset can make you think that you have failed because you didn’t hit your specific target of £1,200. This is why you need to set ‘Range Goals’.

Alice Dartnell Life Success Coach SMART Goals Range Goals Productivity Time Management
SMART goals are NOT the most useful way to set goals in this life-by-design age.

What is a “Range Goal”  

Range goals are something I have developed and something that I have incorporated into all my personal life and business objectives.

Range goals still require you to set a goal but instead of setting a specific target, you decide what your target is within a range. So back to our saving examples, you intend to save £1,200 a year but your range goal might be to save between £1,000 and £1,500 this year.

The first advantage of setting range goals is that you will not beat yourself up or be too hard on yourself if you just miss your target. The second advantage of range goals is that setting range goals also allows us to exceed our expectations. After all, if you achieve your goal early with SMART goals people normally stop. However, when you set range goals, when you reach your target you know that that they were not specific, and it will encourage to review your goals and you can just keep going if you want to.

‘Range’ goals are the most useful way to set goals in this life-by-design age.

Alice Dartnell Life Success Coach SMART Goals Range Goals Productivity Time Management
Range Goals can be applied in every aspect of your life, including health, finance, business, and other projects.

Practical Tips and Tools

Range goals can be applied in every aspect of your life including health, finance, business, and other projects.

Tip 1: Set Your Range Goals

You need to set your range goals with your full attention and intention behind it. Take into account your current position and also your expected future circumstances. Decide what your goals are and how long it will take to achieve them. Then calculate what range your target will be within.

The best question to ask is: “What do I have to do to…?” This is an incredibly powerful question because it opens up your mind to the possibility of achieving your goal. The way this question is phrased means you are only considering ways to achieve, not ways you cannot achieve.

Tip 2: Write Your Goals Down

Studies have shown that when you write your goals down you are 40% more likely to achieve your targets. We Humans are visual creatures and we respond and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than visual text and 90% of information transmitted to the brain is actually visual. 

Writing down your goals activates your reticular activating system in your brain (aka RAS). We’re bombarded with information all day, every day so your Reticular Activating System (RAS) is the brains way to filter out unnecessary information so that you just received the important stuff. We have to almost ‘switch on’ the RAS and tell it what to look for, so writing down your goals will help by visually showing the brain what it is you’re after.

As Mark Murphy, CEO of Leadership IQ and the author of Hiring For Attitude writes in his fascinating Forbes business web site article, Neuroscience Explains Why You Need To Write Down Your Goals If You Actually Want To Achieve Them, “Vividly describing your goals in written form is strongly associated with goal success, and people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals than people who don’t.”

Tip 3: Regularly Review Your Goals

Don’t just write your goals down and file them on the shelf. You need to review your goals daily. You can make reviewing your goals a continuous process by putting them in an obvious spot, such as on your refrigerator or setting them as a screen saver on your computer or mobile phone.

When you review your range goal, you need to decide whether you have achieved it yet or look to see if you are still on course to achieve it. However, remember you have set a range goal and so you might have hit your upper target but that is not a reason to not to extend the goal if you have already achieved it.

Also, don’t be afraid to change or tweak the goal if it is no longer relevant in light of new circumstances. So much can happen and change in a short space of time and we cannot predict the future. Has anything changed? Are you in a new relationship? Have you changed your job? Do you still feel the same about your goal? It’s normal for our desires to change over time and our personal goals need to reflect this.

Remember, reflection is a useful tool in realigning your goal to any changes and it’s important to keep on the right trajectory towards it. Writing and referencing your goals on a daily basis is a habit that will focus your energy and set you on a path to get what you really want out of life.

Alice Dartnell Life Success Coach Consultation Success Principles Visualization Success Vision Board Range Goals Goal Setting
A vision board is a great way to review your goals and a great tool to visualise your future achievments.
Bonus Tip: Create a Vision Board & Use Visualisation

Creating a vision board will help you to achieve your range goals. As I explain in my blog article, Vision Board — A Powerful Tool to Achieve Your Goals, vision boards are also a useful visual tool for reviewing goals and continuing to reinforce the Reticular Activating System (RAS). Visualisation is also a powerful technique that can help you manifest and attract what you want by programming the Reticular Activating System (RAS). My blog Harnessing the Power of Visualisation to Create Success explains the concept of visualisation and also how you can use visualisation as a powerful technique to create success.

Time to Take Action!

Now it is time for you to take some action!

If you’re looking for a coach that is down-to-earth, supportive, and knows when to challenge and push you to help you achieve your goals, then click the link below or feel free to drop an email to alice@alicedartnell.com.

Now you understand the idea of ‘Range Goals’, it is time to sit down, grab a pen and some paper and write down your goals! Don’t forget to set some time aside to review your goals at least once a day. I have incorporated my daily goal review in to my Magic Morning Routine.

Would you like to know how to work towards you goals in easy bit-by-bit approach using the compound-effect of the Law of the Slight Edge? In a nutshell, the Slight Edge is the law that everything adds up bit by bit. The actions we take will move us either towards our goals or away from them. Learn more about the Law of the Slight Edge in my ground-breaking article Using the Slight Edge to Achieve Your Goals.

Are you interested in creating a vision board? Creating a vision board will help you to achieve your range goals. Find out my blog article, Vision Board – A Powerful Tool to Achieve Your Goals.

Follow Me On Instagram and LinkedIn

Let me share my tips and other real life experiences to transform your time and energy management!

Join me on Instagram and LinkedIn to discover MORE and to create YOUR ‘Life by Design’!

What My Clients Are Saying 

Alice Dartnell Life Success Coach London Oonagh English DipNT mNTOI - Life Coach and Nutritional Therapist

“I initially signed up with Alice to help me with my time management and productivity in my business and everyday life. Alice is a fantastic coach. She is supportive, kind. I love her honest, no bullshit approach. Since working with Alice I have discovered so many new ways of doing things. She has helped me uncover the root of some of my habitual tendencies and transform them. The amount of care and support she offers is priceless. I highly recommend working with her.”

Oonagh English DipNT mNTOI – Life Coach and Nutritional Therapist

You can find out more about my current services and and register your interest for future courses and programmes by sending me an email to:


Would You Like More Support With Your Time & Energy Management?

Let me empower you to transform your time and energy management!

Get your free copy of the mini-training – “From Procrastinator to Proactive” Mini-Masterclass” HERE.

You can also find out more and register your interest about future courses and programmes by sending me an email alice@alicedartnell.com.

New Online Time Management Self-Study Course 

The Online Self-Study Time Management Course  is an easy-to-do self-study course for time-poor professionals who are ready for quick-wins that’ll empower you to master your time management and unlock hours!

This is THE time management course for busy professionals that don’t have time to learn about time management! 

Alice Dartnell online time management course - Transform your time - self study

All modules are broken down into bite-sized content that is easy-to-digest, learn and implement which you can do at your own pace so it fits within your busy life!

This is the course for the person who want to feel organised and be productive and want the tools to make their time management actions work for them

You can find out more about the Online Self-Study Time Management Course  by clicking HERE.


Read My Brainz Article To Find Out More!

Alice Dartnell Lifecoach Executive-Contributor-Brainz-Magazine-Badge Time Management in Business

Are you a busy entrepreneur? Do you love your business, but you also love to do other things with your time. Are you finding business it is getting to the point where the other important values in your life (maybe friends, family, your health, etc.) are starting to be neglected?

If so, let me help you!  Read my article  How To Create Balance In Your Life As A Busy Entrepreneur 5 Top Tips to find out how you can reclaim the balance in your life.

My Collaboration book “Unstoppable: Female Entrepreneurs Living Fearlessly” is out NOW!

Alice Dartnell collaboration book, “Unstoppable: Female Entrepreneurs Living Fearlessly Lynda Sunshine West Author

My collaboration book, “Unstoppable: Female Entrepreneurs Living Fearlessly” was published in January 2024 a is already a BEST SELLER!!!

My chapter, titled “The Four Words That Changed My Life” shares my ‘unstoppable story’.

You know me, so expect rawness and honesty through my journey the last couple of years following that day in September 2020 that changed EVERYTHING!!!

Get your copy of my book “Unstoppable: Female Entrepreneurs Living Fearlessly”!

On sale in the UK for just 78p! To purchase your copy click HERE 

In the USA you can purchase your copy for just 99 cents just click HERE 

What Does it Take to Successfully Work From Home?

Alice Dartnell Life Success Coach Consultation Working From Home Productivity

Have you ever wondered what does it take to successfully work from home? My latest book is a hands-on guide for everyone working at home. It will show you in easy to read tips how to work from home, whilst staying productive, healthy and sane.

In informative, easy to read chapters, you will learn how to set up your own dedicated workspace, select the right office equipment and tips for video calling and conferencing. You will also learn the importance of setting and maintaining boundaries inside the home, managing distractions, avoiding procrastination and learn how to establish a routine that suits your lifestyle.

With many people working from home for the first time, this book is a practical guide to show you how to work from home, whilst staying productive, healthy and sane.

On sale for just £2.42 / $2.99! To purchase your copy click the Amazon button below!

Don’t Forget To Follow Me On Instagram and LinkedIn

Join me on Instagram and LinkedIn to discover MORE and to create YOUR ‘Life by Design’!

Click Below For More Information!

This article is written by Alice Dartnell, life and success coach of Alice Dartnell Limited. Alice empowers busy professionals to be successful, transform their lives and achieve more by improving their confidence, mindset and time management.

For more information please see www.alicedartnell.com

Copyright ©️ 2024 Alice Dartnell Limited



This blog is published  by Alice Dartnell Limited solely for educational and entertainment purposes. The author and publisher are not offering it as legal, accounting, health care or other professional services advice. While best efforts have been used in preparing this blog, the author and publisher make no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents. Neither the author nor the publisher shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information contained herein. Every person and company are different, and the advice and strategies contained herein may not be suitable for your situation. Alice Dartnell or Alice Dartnell Limited is not liable for the contents of any external internet sites listed, nor does it endorse any commercial product or service mentioned or advised in this blog. You should seek the services of a competent professional as appropriate. You are responsible for your own choices, actions, and results. Always consult your own General Practitioner if you’re in any way concerned about your health.