You didn’t start your business to feel burnt out, overwhelmed, or constantly behind.

You started it because you wanted freedom. Flexibility. The chance to build a life that lights you up—not one that drains you.

You’re a business owner who wants a business you love—one that gives you the lifestyle, freedom, and flexibility you desire, without sacrificing your sanity or the things that matter most to you outside of work.

Sound like you? You’re in the right place.

Here’s How We Can Work Together

I believe there are three core ingredients you need for success—no matter where you are on your journey or what your goals are:

📝 Planning & Strategy
🧠 An unshakeable CEO mindset
Time & Energy Management to eliminate procrastination, shiny object syndrome, overwhelm, and burnout.

If you’re craving structure, systems, and a solid strategy to build your life and business by design—you’re in exactly the right place.

1:1 Coaching

PERFECT FOR: high-touch everyday support, accountability and personalised support for serious momentum towards your goals, and ideal if you thrive with individual attention and prefer 1:1 over group programs.

Weekly or fortnightly calls

Tailored & personalised

Unlimited WhatsApp support between sessions

London event June 2025

Join Me for Transformative Conversations:
Upcoming Events with Alice Dartnell

Join the Business By Design
London Event

The ultimate Business Breakthrough Day to make badass moves to take your life and business to the next level!
19th May - 10am - 4.30pm, London

You can find me speaking at Wellnergy on BOTH days! ​

13th & 14th June, Wimbledon Park, London
used code 'return 20' for 20% Off
You can find me speaking at Womanifest!

The Wellbeing & Empowerment Festival for Women & Teen Girls ​

5th & 6th July 2025, Cheshire
Catch me in action as I take the stage at

Warrington Wellbeing Festival ​

12th July 2025

Business by Design Mastermind

PERFECT FOR: the female business owner who wants a business she loves that gives her the lifestyle, freedom, and flexibility she desires—without the overwhelm, burnout, or sacrificing the things she loves outside of her business – and love the support and community of like-minded souls.

Weekly Masterminds

Coworking Session

Monthly CEO Meetings

Coworking Session

Monthly Content Creation

Coworking Session

Jam packed resources section

with templates, checklists etc..

A private online group

for community

Unlimited WhatsApp Support

for community

VIP Strategy Days

PERFECT FOR: creating a clear AF blueprint – with your strategy & actions broken down – for the next 6-12 months.

These power-packed sessions are designed for business owners who need a strategic reset or momentum boost. 

Together, we’ll map out your goals you’ll actually hit, and build a plan that fits your energy, life, and vision. Get clear, get focused, get a plan.

Perfect for when you’re stuck, overwhelmed, or ready for a fresh start

Blending mindset coaching + practical planning

Tailored to your needs

Want results like this?

“I initially signed up with Alice to help me with my time management and productivity in my business and everyday life. Alice is a fantastic coach. She is supportive, kind. I love her honest, no bullshit approach. Since working with Alice I have discovered so many new ways of doing things. She has helped me uncover the root of some of my habitual tendencies and transform them. The amount of care and support she offers is priceless. I highly recommend working with her.”
Alice Dartnell Life Success Coach London Oonagh English DipNT mNTOI - Life Coach and Nutritional Therapist
Oonagh English DipNT mNTOI
Life Coach and Nutritional Therapist
“Cannot put into words how much working with Alice has helped me! I knew things in my life weren’t working, but I could not pinpoint why. Alice has the ability to hear everything I have to say in a situation and then zero in with laser sharp accuracy on the questions I need to consider. It’s a super power! I feel lighter, de-stressed, and happier since working with Alice!”
Melissa
“Gratitude and Celebration! We often neglect this and coaching really helps to highlight the small and big wins and creates a more positive, healthy and grateful mindset which, let's face it, makes the world of difference!”
Jamie