Are you just longing for change without anything happening?

Have you had enough of the same old same?

Are you feeling overwhelmed & busy without progress?

Do you feel burnt out?

Okay! Enough excuses!

Because we all deserve to live a life by design not by default! 

Hi, I’m Alice

Alice Dartnell life coach and energy coach - laptop lifestyle - digital nomad - stood park near Mercat Central de València wearing pink skirt

I am a Life and Success Coach. My passion is working with people like you to empower you to level up and create a life by design, not by default. Although I work with clients on a wide range of goals and support, I specialise in time management… but not in your traditional way, but specifically energy management and mindset. 

Why? Because it doesn’t matter what your goals or who you are, time management is a critical skill to getting what you want! Trouble is, most of our time management struggles are not actually anything to do with time! Often, it’s down to our energy management and mindset (they are the real culprit!) 

1-2-1 and Individual Coaching

I work with individuals on a 1-2-1 basis in two ways. 

Click on the buttons below to find out more!

Business and Team Coaching

I also work with companies to help the business and teams reach their full potential, focusing on increasing productivity, while avoiding burnout, and empowering a successful and healthy mindset through energy management. 

Got a team you want to support? We can help you there!

Find out more here.

As a life coach I can help you, your organisation and team create a #life by designnotbydefault, because I know it’s not always easy. But like most things, 

And you don’t have to do it alone, I am here! 

I’ve helped countless people and businesses who are exactly where you are today. 

My clients have included  the Indeed recruiting agency, MIND, Indeloy IT Solutions and the National Health Service.

So, if you’re ready to take that first step, I’m here for you. 


💖 Show you a fresh outlook, a new perspective! It can be hard to see the wood through the tree sometimes, but I’ll give you the unbiased and objective outlook you need.

💖 Empower you to stop feeling like you’re winging it and start knowing that you’ve got this, with a game plan to boot!

💖 Keep you on track with accountability and support. 

💖 Provide you with Success Strategies – a specific set of tools and techniques created just for you and your unique needs to work for you in your busy life.

💖 Improve your wellbeing and make time for all the things that are important in your life (it’s time to stop neglecting those!)

💖 Help you let go of perfectionism, all-or-nothing or OTT catastrophising thinking!

💖 Have more clarity, direction, and improved decisiveness (action takers are decision-makers)

💖 Unlock the limiting beliefs holding you back and reframe your mindset to help move you forward and conquer the world (or at least your goals!)

Alice Dartnell expert working with laptop cafe white blouse tea Japanese tea pot laptop
Alice Dartnell Life Success Coach Work-Life Balance Mindset Focus Motivation Time Management Priorities


👑 High-performing individuals who feel like they’re missing something. 

👑 Busy business owners looking for progress and creating a life by design and with balance.  

👑 Perfectionists in danger of future burn out.

👑 Those looking to level up and get more out of their life. 

👑 Fantastic organisations that want to boost productivity without sacrificing staff wellbeing

Wait no longer. It is time to live with intention, purpose and create a life by design, not by default. 

Click on the link below to find out more!

Alice Dartnell Life Coach Indeed Recruitment Agency Logo
Alice Dartnell London Life Coach Personal development books Alice Dartnell Success box


The number one question I always get asked about coaching…

…”how did you get into coaching?”

From a young age, I struggled with myself, my identity and ‘fitting in’. 

A big thing for me was struggling to identify with my Japanese side. This not only created issues with my relationship with my mum, because of language and cultural barriers, but it also caused my own insecurities and self-doubt. (I am now very proud of my Japanese heritage, but this led to emotions I wasn’t equipped to deal with as a teenager). 

Because of this, I was often labelled a troublemaker at school. I even got expelled from my lessons just a few weeks before my GSCEs! Despite actually scoring well on the GCSEs, I did manage to spectacularly fail my AS levels. 

I worked extra hard to get into a good university (the first from both my mum and dad’s family, whoop! You’ve always got to celebrate your wins!), and that is when I started to love education. In my final term of university, I learned that I was in fact dyslexic, rather than just a “trouble-maker.”

My teenage years and early adulthood were plagued with severe depression, and I endured battles with an eating disorder that consumed my life for a decade.

Then, after getting married, I became a military wife and was so proud of him and felt like such a team… but had to endure having zero contact with my partner for months at a time when he was on deployment. I won’t lie, it was tough being a military wife! 

My life has been littered with a lot of setbacks (Oh, let’s not forget I also ‘failed’ at being a landlady in my early 20s, as well as a business owning a bar in SE Asia, and did I mention that I lost my job on the same day the offer on our first home got accepted?! All that excitement and build-up, only to have to let it go… It was a lot).

So, with all these setbacks, the thing that pushed me through was mindset work and personal development…. And that is what led me to realising knowing what I really wanted to do. I wanted to help others tackle their own setbacks and be the support that I needed and create a life they love.

When I started my coaching diploma in 2016, I didn’t look back. I was focused on creating my own life by design, not by default, and was determined to help others do the same

But I still had hurdles. I won’t pretend the road to building a successful business I love has been plain sailing…

I attempted to start my business in 2019, resulting in a false start (my burnout forced me to prioritise my health and take a break) and my marriage unexpectedly during 2020 when we were all going through the pandemic.

So, no, my story isn’t perfect. I’m not perfect. But I know it’s also possible to restart and redefine your life, on your own terms.

I learned that a good life doesn’t come from avoiding the bad times, but from learning to overcome them and become better from them.

I’m not a product of my past or any situation and neither are you. I had to realise that I still had the power to create the life I wanted – just like you do!

Let me help you change your mindset for success, support you to achieve the ambitions you’ve got your heart and mindset on, and give you the tools you need to build a life by design, not by default.

Click on the link below to find out more!